Cookie Policy
Quick Summary: We use cookies to save your quiz progress, improve your experience, and measure site performance. By continuing to use our site, you agree to our cookie usage.
1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and tracking how you use our site.
2. How We Use Cookies
ThePolicy uses cookies for the following purposes:
Essential Cookies (Always Active)
- Quiz Progress: Remember your answers and current step in our insurance quiz
- User Preferences: Save your location (ZIP code) for relevant insurance offers
- Cookie Consent: Remember your consent preferences
Analytics Cookies (Optional)
- Site Usage: Track how visitors use our site to improve functionality
- Performance: Monitor site speed and identify technical issues
- Conversion Tracking: Measure the effectiveness of our insurance comparison service
Marketing Cookies (Optional)
- Affiliate Tracking: Track referrals to insurance partner websites
- Retargeting: Show relevant insurance offers on other websites
- Social Media: Enable sharing and track social media interactions
3. Types of Cookies We Use
| Cookie Name |
Purpose |
Duration |
Type |
| quizProgress |
Saves your quiz answers and current step |
7 days |
Essential |
| cookiesAccepted |
Remembers your cookie consent |
1 year |
Essential |
| _ga, _gid |
Google Analytics tracking |
2 years / 24 hours |
Analytics |
| _fbp |
Facebook Pixel tracking |
3 months |
Marketing |
4. Third-Party Cookies
We may use third-party services that set their own cookies:
- Google Analytics: Helps us understand site usage and improve user experience
- Facebook Pixel: Tracks conversions and enables retargeting
- Insurance Partners: GEICO, Progressive, State Farm, and Allstate may set cookies when you visit their sites through our links
5. Managing Your Cookie Preferences
You have several options to control cookies:
Browser Settings
Most browsers allow you to:
- View and delete existing cookies
- Block cookies from specific sites
- Block all cookies
- Set cookies to be deleted when you close the browser
Opt-Out Links
Important Note: Disabling essential cookies may prevent you from using certain features of our site, such as saving your quiz progress.
6. Data Retention
We retain cookie data for the following periods:
- Quiz Progress: 7 days from your last visit
- Cookie Consent: 1 year from acceptance
- Analytics Data: 26 months (Google Analytics default)
- Marketing Data: 90 days to 2 years, depending on the service
7. Your Rights
Under data protection laws, you have the right to:
- Know what cookies we use and why
- Withdraw your consent at any time
- Request deletion of your cookie data
- Access information about how your data is processed
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website.
9. Contact Information
10. Legal Basis
Our legal basis for processing cookies is:
- Essential Cookies: Legitimate interest (necessary for site functionality)
- Analytics Cookies: Your consent
- Marketing Cookies: Your consent
By continuing to use ThePolicy, you acknowledge that you have read and understood this Cookie Policy and agree to our use of cookies as described.
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Last updated: June 13, 2025